Category: Advertising
When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.
Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.
PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.
Your business would be missing out big time without any advertising on the web. The future of small business advertising and marketing is not the Yellow Pages, but the rapidly growing Internet. Yellow Pages is officially dead. Online spending is already a multi-billion dollar industry and it is getting larger and larger by the day. It is also important to remember that 85% of all Google searches resulting in a purchase, have some kind of Geo-targeted detail in it like a city, zip code, region, etc. This goes to show the potential thats there already and your business can benefit greatly from it.
Your Customers/Clients Are Waiting For You Online
With no presence on the web, your business wont be found where 85% of people are looking for your service or product daily. It doesnt matter what type of business you own, with no promotion from the web, you are dead in the water. Its not as simple as putting up a website and people come flooding through. Its takes a little work, and believe me, the people will come!
Is Your Website Turning Visitors Into Buyers?
Your website was built for a purpose and that is to get visitors to buy. The ugliest websites can still get more clients calling than the most graphically designed ones. Its the concept of “selling” that makes the money and beautiful sites that cant sell, dont make money. That simple.
Small Business Online Advertising Is Geo-targeted Nonstop Traffic
Search for your business online and ask yourself these questions. What is your competition looking like? Are they big names in your industry? If so, you may need to target a different audience or compete with a lower of level competition.
Social Media Advertising And Its Advantages
-Its Free!- The only cost in social media advertising is the time invested in it. It sure beats the hell out of spending hundreds, maybe thousands of dollars on printing on newspapers, magazines, etc. Also, the more you get involved with your audience, the more come back and spread the word like wildfire.
-Social Interaction- Its the main reason that its so effective. The human, one-on-one, connection draws feedback, which gives you an awareness of your business. The relationships developed can act as extension of customer service where you can answer questions that customers have.
Best Florists In NYC
This local directory was purposely built for florists located in NYC, New York. It is much like a Yellow Pages where addresses and phone numbers of businesses can be listed, but unlike it because it is free.
Trying out anything in a different way is great. If you take a picture from a different angle the same picture may look unusual. Have you ever tried to take a snap of your surrounding from your terrace? The region will obviously look different. This type of shooting is now used for practical purposes. Many people take pics as they are passionate about it. Have you ever thought of making it a profession? You can start with aerial photography. It is one of the widely used types of photography in the real estate sector and many other areas. If you own a real estate company you may understand the importance of showcasing your property (including villa, house, farm house, land etc.) in the right way. Customers always want to look at minute details. This option is great. One can have a better view of the property if the snap is taken from high above the ground.
In elevated shooting pictures are taken from a height. Taking a snap from high above the ground helps to reveal any minute details of any region. This type of shooting has its application in map creation, security and safety. In addition to this it is used for planning airport expansion, constructional sites, real estate, exploring natural resources and similar activities. This type of picture-taking is quite popular in UK. Real estate sector has flourished. Aerial photography UK helps the property owners or real estate company owners to showcase their property in a beautiful and attractive way.
Earlier elevated pictures used to be taken from airplane or helicopter. Cameraman had no other option than to fly on an airplane or a copter with the camera to take snaps of a region. With the advancement of technology, the invention of remote controlled helicopters was made. Copters are equipped with a camera.
Megastar Sharon Cuneta did not mince words on Sunday when she addressed anew an issue involving her controversial Marie France billboard ad. Cuneta noted that it doesnt make sense that Marie France would put up a billboard with her altered photos and risk ruining both their reputations and credibility. She said they are not stupid to do that.
You come out with a billboard like that and then you see this girl on TV shows like The Buzz or Star Power every week, tapos iba yong itsura. Parang ang laki laki ko naman sa Star Power tapos sa billboard sobrang liit ko, sino po bang mag-mumukhang tanga doon, di ba? the megastar said, referring to a singing competition shes currently hosting.
Napakalayo ba ng itsura ko doon sa after picture dito sa nakikita ninyo sa TV?
According to Cuneta, she is picky when it comes to accepting endorsements and that when she endorses a product or service, I have to believe in it. She said she would never deceive the public. She said endorsers are also made to sign something [because] there has to be truth in advertising.
She also pointed out that all her photos were done by noted photographer Raymond Isaac, who is known for his ability and honesty.
Walang dinaya doon. Bakit? Kasi po its a series of billboard na lalabas over the coming several months, yong progress ng weight loss kohanggang you reach the ideal weight para makita na its working and its gradual, she said.
I can assure you, and God is my witness, those pictures are not altered to make me look thinner than I was at that time, she added.
She said she is not surprised that her detractors are making up these controversies. Lets just say, puwedeng competitor, puwede din na isang tao with an ax to grindMahirap magsalita kasi ayokong pumatol sa isang hindi kapatol patol.
Sharon vs Hayden
Cuneta recently lambasted former celebrity doctor Hayden Kho after he allegedly took a swipe at her billboard on Twitter. Kho is the boyfriend of Dr. Vicki Belo, owner of the Belo Medical Clinic. The target of her fury was this statement made by Kho last January 28: Theres a billboard ad in EDSA developed by advertisers who think consumer are stupid. Guess.
The megastar believes that Kho was referring to her controversial Marie France billboard. Kho has already made a denial that he was referring to Cunetas billboard. Kho said Cunetas statement was quite a wounding tirade from someone I respect. Ironic, really. Very ironic.
Despite the denial, Kho is not yet off the hook as far as the megastar is concerned.
On Sunday, Cuneta said she got a piece of information saying that Kho, the central figure in the 2009 sex video scandal, was referring to the billboard of Joel Cruz of Aficionado Perfumes that came out in July 2010. She wondered though why it took Kho 7 months to react to Cruzs billboard.
She also noted Khos timing. She said he made that post when rumors about plans to remove her billboard along EDSA began to circulate. Cuneta also countered, I dont understand. Whats ironic is that he respects me and that I have to treat him like this? I dont treat people in a bad way unlessI know how to protect myself. There are times na kailangang tahimik ka lang pero there are times na you have to stand and fight for yourself.
During the interview, she also brought up the 2009 sex video scandal. Her daughter, KC Concepcion, was dragged into the scandal.
If he respects me so much, bakit nadamay ang anak ko? Cuneta said. I think that time lagi niyang tinetext ang anak ko. I never said anything kasi alam ko ang totooalthough nakakainis ma-associate sa ganoong issue ang isang bata na alam mong pinalaki mo ng ubod ng disente.
She also noted that it was so convenient for Kho not to name the billboard he was referring to, so that later on he could easily issue a denial when confronted.
Nonetheless, she thanked all her detractors because people are now talking about her billboard because of them. Effective na effective ang endorsement. Parang nataranta kayong lahat ng bonggang-bonga.
Advertising as a career field is very popular in India and even across the globe. It is one field that encompasses skill, creativity, recognition, money, rewards in ways not many career fields can boast of. Also, it is not a restrictive field in a way that students from across streams can aspire to enter into the world of advertising. There are various advertising courses that one can opt for after graduation or post graduation and get into this field. Combined with the right education and training, it is the soft skills of a person that ensure success in this career.
If you are also looking to take up an advertising course to get into this field, it will be good to get a realistic picture of what the career is all about, what the different fields are that one can pursue and what is it that one should expect after joining this field. It does look quite glamorous from the outside but those who work in it will vouch for the fact that the kind of hard work and perspiration that goes behind it is quite something. It comes with its share of fun and fulfillment that one may not be able to find in other career fields but all of it is earned the hard way. So, if you are also searching for the right courses in advertising to make a career in this field, this write-up will give you an overview of what advertising is all about.
Advertising is basically a service industry that facilitates the communication of ideas and information to promote products, services or even individuals to consumers. Since, the world and market demands are changing very fast, it is expected of the advertising world to keep coming up with the most creative and innovative ideas to promote a product. So, the value of and idea and then of course its execution is very important in the world of advertising. That way, it is very people oriented. Once the idea hits a chord with the consumers, it helps build a relationship between the consumer and the producer. What will work is a tricky thing to figure out. Depending on the product that is being promoted and the target audience, the advertising campaigns have to differ in flavour and content. Sometimes, very simple ideas work wonders and at times, grand ideas fail to enthuse the audience.
There are various big and small advertising agencies that take up assignments from clients and produce campaigns that suit their specifications. The campaigns are meant at promoting sales, to create a positive image of the product being promoted and also to educate the public about anything that needs to be communicated. Within advertising, there are various fields that one can work for. For instance, there is client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management. As per the skills, one can take up the field that one wants to work in. Those who are very creative obviously become a part of the creative department.
Usually, advertising courses are offered at postgraduate level. There are degree, diploma and certificate courses in advertising that one can opt for at government or private colleges. To pursue an advertising course, generally the eligibility is that one should be a graduate in any discipline with minimum 50 per cent marks. There would be an entrance exam or interview before the admission is granted. Some private institutes bypass this step and give admission basis the number of seats available.
In the curriculum of the course in advertising, a collective training of all aspects of advertising is given. There would be an overview of communications to understand the basics of communicating well an defectively. Then there is an introduction to research methods, combined with an understanding of marketing issues. Since advertising is primarily a wing of marketing only, it is essential to get a hold on what marketing is all about. Apart from this, the course would include financial and creative aspects of advertising; public relations; media planning and the required technical training in graphics and production. Since, graphics play an important role in producing advertising campaigns, it is essential to know the basic know-how of advertising.
One could either opt for a specialized course in advertising or a general course in mass communication, where advertising is taken up as a subject along with public relations and journalism. Since there are many career opportunities in this field, there is a lot of demand of this course too. One could work with advertising agencies, market research agencies and companies, advertising sections of radio, television and newspapers or join the marketing and advertising department of private and public sector companies. This way, advertising offers quite a promising career if one is willing to put in the required effort with loads of creativity.
Few useful links:
http://www.shiksha.com/
http://media.shiksha.com/getCategoryPage/colleges/media/All/All/Advertising